Cobourg woman opens store with novel concept

By Cecilia Nasmith
NorthumberlandToday.com

Even women who shop out of town for their jeans can patronize a Cobourg merchant, now that Amber Kelly's Denim Diva store has opened in the Upper Canada Mall.

Ms. Kelly's idea of a store to offer women jeans that really fit was the winner in the Ivanhoe Cambridge Retail Evolution contest, the prize for which was $150,000 to make her store a reality in an Ivanhoe mall. On July 23, Denim Diva opened its doors.

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