Value Added: The Cookie Diet Hits The Web

By Dan Beyer
WashingtonPost.com

One of my favorite movie lines comes out of Citizen Kane, when Everett Sloane tells Joseph Cotton, "it's no trick to make a lot of money... if what you want to do is make a lot of money." Matthew Siegal made me think of that line when he told me how easy it was to expand his father's diet cookie business, which could earn Matt millions if everything goes right.

Siegal, 43, has taken his father's Florida-based weight-control medical practice and, from a tiny Tysons Corner office, is masterminding an international retail and online diet cookie campaign that will earn $3.9 million this year on $11 million-plus in revenues. He just opened a kiosk Aug. 1 at Tysons Corner Center mall.

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